VisionDirect – “For every pair you buy; we give a pair to someone in need”

Tom Ford Sunglasses ( FT0614 ) from VisionDirect
Alt. Armour Bag; Latte from Mister Hoffman Cafe

VisionDirect is an online optical retailer that sells contact lenses, glasses, sunglasses, solutions and eye care products. They are celebrating over ten years of delivering expertise, service and passion to their Visionaries around the world !

Being frustrated with the selection of glasses in physical retail stores as well as the expensive prices – the founders (David Menning, Doron Kalinko and Tony Zhuang )decided they should do something about this and be part of the change with the common goal of “helping people to find what they love”! VisionDirect was founded in 2006 – in their apartment – with the Australian site being launched in 2007.
Coming from different backgrounds themselves, the founders believe diversity is the key of building a successful business.

What I love about VisionDirect is that they contribute to the greater community through their social program – Smart Buy Glasses – which offers free prescriptions glasses to poor communities. For every glasses that are purchased; VisionDirect will donate a pair of glasses to someone in need. How good is that!

I was lucky enough to receive a pair of Tom Ford sunglasses – which I absolutely love!! You can see them in the pictures above and below. Because there is such a variety to choose from; it took me a while to select this particular pair. I love the Tortoise Shell detail and the frame shape.
VisionDirect also give you the option to virtually try on certain pairs of glasses – this allows you to try out various pairs of glasses from the comfort of your own house – or even couch!! How convenient is that! Try out their Virtual Try On feature on and follow the Virtual Try On links.

Check out their collection that is compromised with over 180+ brands and 80,000 products at

Tom Ford Sunglasses ( FT0614 ) from VisionDirect (kindly gifted)
French Toast from Mister Hoffman Cafe


Mister Hoffman Cafe
85A Hoffmans Rd, Niddrie
Tel No: 9337 6917

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