Gelato Messina has come to Melbourne and taken everyone by storm. Newly opened in Smith Street, Fitzroy it has received a warm welcome with lines snaking out of the door and along Smith Street. Gelato has been a long love affair for many Melbournians especially people that frequent Lygon Street in Carlton. There are many different Gelato stores which serve up the classic traditional Italian style of ice cream but none quite like Gelato Messina. The main difference is that Gelato Messina pushes the boundaries when it comes to the rules of Gelato in the sense of being more inventive with flavours and combinations, combined with old-school techniques to maintain the integrity of the original gelato recipe. The Gelato Artisians or Gelartisans as they are fondly referred to as, have created flavours that have your mouth drooling just from reading what’s contained in each flavour.
Gelato Messina began in 2002 by by Nick Palumbo and is now co-owned by Donato Toce, Declan Lee, Danny Palumbo and John Stephens. Nick Palumbo comes from an Italian Messina background and it was visiting his grandparents in Messina that brought on his connection and love for gelato. Gelato Messina has many different locations around Sydney and even has one opening up in Hangzhou, China! It is no wonder that they have won many awards for their amazing Gelato. Just recently at the Melbourne Gelato World Tour they won first prize for a flavour called Cremino – salted caramel, gianduia (hazelnut chocolate), fresh meringue and amaretti.
What makes Gelato Messina different to other traditional Gelato stores is that they use real ingredients to make the gelato and it is hand churned on site. Everything is made fresh on the day without the artificial colours. The chocolate mint flavour uses actual mint leaves, the apple pie flavour consists of baked apple pies – and the list goes on. There is a list of about 40 permanent flavours and weekly specials. New daily flavours appear and they are constantly inventing bigger and better combinations to keep things intriguing. There are also fruity sorbets and dairy-free options for people who are in need of these. How great is it that they cater for one and all! Additionally, Gelato Messina makes ice cream cakes which are displayed in store as well – the infamous toadstool cake is present!
What is great about Gelato Messina is the connection that they have with the consumers – they have a huge online following and allow for people to submit and suggest different flavours. Allowing this personal interaction makes people wanting to keep coming back and trying out the different flavours and best of all bringing friends along to share in the experience.
Another great fact is that all the Gelartisans have a wealth of experience and knowledge in the world of Gelato making – like Simone Panetta (who is a partner in the Melbourne store) who has been making Gelato since he was 11 and was chosen to be a “Gelato Pioneer” at Carpigiani University in Bologna. They have recently put out a cookbook called Gelato Messina which can teach you how to make Gelato!
When you walk into the Melbourne store, the fit out has been done to keep in with the Fitzroy theme – there are exposed brick walls to give it a somewhat warehousey feel, together with colourful graffiti style wall mural by Jeremy Neale and a somewhat modern pressed metal enclosure which encases the gelatos. There is also a window where you can view the Gelartisans creating the many flavours on sale. You get to get a brief glimpse of the colourful and fresh gelato amongst the masses of the crowds. The staff are friendly and always have a smile on their face despite having to face an overwhelmingly large crowd throughout the day. Whilst waiting to order we are handed menus which was a good idea as after reading each flavour you are confused as to which one you want as they all sound sooo great. There is a list of special flavours on the wall (the same flavours get released in Sydney and Melbourne on the same day) – where as they get sold out a sign is placed to let people know until a new batch is made up. After much deliberation I decided to go with the Salted caramel and white chocolate as it was their biggest seller. N got the Mango Sorbet and Mint Chocolate Chip and M got the Twixed flavour.
You can either select if you want the gelato to come in a cup or a cone – I went with the signature green and orange cup for my scoop of gelato. The result was smooth and creamy consistency with accents of salted caramel and textured bits of white chocolate. The mix of the saltiness and the sweetness of the chocolate combined beautifully and this is the reason why it is their best selling flavour. I did get to try N’s mango sorbet which was tasted just like a mango in creamy smooth form and the chocolate chip mint gelato had a minty hint that I have never tasted before – in a great way! You can tell that fresh ingredients were used. The Twixed flavour was phenomenal – it was wholesome chocolaty goodness all in one scoop – rich and mouth watering! It also had shortbread and caramel mixed through it. I want to go back and try out the Cremino, Pistachio and Coconut & Lychee flavours – just to start..and eventually work my way through all the flavours! =p
Gelato Messina has so many flavours (in fact about a 900 flavour catalogue) to try out and with summer just around the corner there is no better time to try. I think Melbourne is lucky as it is currently their largest store to date which means more flavours to try out! Bring on summer and the year of Gelato!
Rating : 4.5 Pandas
Menu – Refer to the attachment above. Also look at http://www.gelatomessina.com/flavours/ and http://www.gelatomessina.com/flavours/our_top_10_flavour_combos/
Also refer to http://www.gelatomessina.com/ for the different Gelato Cakes which are made to order
Atmosphere / Ambience: Funky, Chilled Out and Fun
● Salted caramel and white chocolate (their biggest seller)
● Chocolate fondant
● Pandan and coconut
Service: Despite the long lines and queues, the staff are friendly and always have a smile on their face
Restaurant Details and Location:
237 Smith St, Fitzroy
Monday to Thursday: 12pm – 11pm
Friday to Saturday: 12pm – 11.30pm
Sunday: 12pm – 11pm