Calling all Ice-Cream lovers – there is a Magnum Pleasure Store that has opened in Melbourne – located at the newly opened Emporium right in the heart of the Melbourne CBD.
Magnum Pleasure Stores have already been a massive hit in the likes of Sydney, Paris, Shanghai, Amsterdam and New York. The idea behind this store is to “Make My Magum” – where in six easy steps you can create your very own Magnum according to what your favorite flavorings are. It gives you room to create up a flavour that you might have thought would work well with the creamy and chocolaty Magnum ice creams that already exist. You select everything from the chocolate coating, to an array of toppings and even down to the final drizzle of chocolate on your Magnum. These are all constructed and made by your very own personal, pleasure maker! How awesome!
The “Make My Magnum” process firstly involves lining up to place your order – just to note there is a line no matter what time you go, ranging from 10 mins right up to 1.5 hrs!!! – It sure is mighty popular! The first step is to choose the base for your Magnum – Vanilla or Chocolate (also something to note is that they have limited stock of the Chocolate flavour). From there you can select what chocolate coating you want – you have a choice of White, Milk and Dark Chocolate.
Next step is where the fun really begins – you get a choice of 3-4 toppings from a list of 18 different toppings. These include Roasted Hazelnuts, Pistachios or Cashews, Milk Chocolate Flakes, White Verimicelli, Dark Cookie Chunks, Vanilla Crumble, Honeycomb Pieces, Diced Strawberries or Pineapple, Coconut Flakes, Mixed Chocolate Crispearls, Mocha Chips, Blackberry Chips, Gingernut Biscuit Crumble, Rose Petals or Salted Pretzels.
Once those tough decisions are out of the way – you can watch as your personal pleasure maker creates your Magnum of choice. The last two steps are to decide which drizzle of Magnum chocolate you would like – White, Milk or Dark and finally a finishing touch of a chocolate button marked with a Magnum “M” logo– again you can select from either a White Chocolate or Milk Chocolate flavouring. And voila you have your very own Magnum right in front of you to devour and cherish. All this deliciousness and uniqueness for just $8.
So get down to Emporium and enjoy this highly desirable feat of making your very own Magnum by visiting the Magnum Please Store. The store will be open to all dessert, ice cream and chocolate lovers till August 10th 2014.
Rating : 4 Pandas
Menu – Refer to above picture
287 Lonsdale Street, Melbourne
Tel No: 8609 8221
Saturday to Wednesday: 10am – 7pm
Thursday & Friday: 10am – 9pm