These days the main topics of conversations that you hear a lot of are centred on exercise and eating healthy which includes smoothies and of course; products such as the Nutribullet, the Ninja, the Magic Bullet and any other intriguing fast paced named machines.
Talking about what ingredients you put in your healthy smoothie each morning as well as learning about what specific fruits and vegetables combine to create the perfect flavour combination is all the rage. Welcome Melbourne’s first Superfood café Cupp – located in the heart of the CBD in the unique Manchester Unity Building Arcade (right near the corner of Collins and Swanston Streets).
Cupp was created by owner Victoria Pajouhesh and specialises in blending natural superfoods and raw ingredients all whilst retaining 100% of the nutrients and creating a delicious and wholesome smoothie.
Blending is seen as the healthiest method out there, even when compared to pressed juices which are known to lose a significant amount of natural goodness from the ingredients during the juicing process.
There is a very personal story behind the creation of Cupp – which begins when Victoria’s mother was diagnosed with Ovarian Cancer at the tender age of 43. Finding out that the benefits from juicing could be useful in fighting this disease, Victoria helped her mother in trying an intensive course of juicing by making her a variety of juices a few times a day. She was dismayed at the amount of waste that was produced by this process as well learning that juicing strips the natural fibres of the fruits and vegetables leaving the sugar content to be very high.
A few year after her mother passed away, Victoria discovered that she had inherited the BRAC1 gene and had an 85% change of having Ovarian Cancer and a 65% chance of Breast Cancer. It was knowing this that pushed her into wanting to start the juicing process early and fortunately for Victoria she happened to see a demonstration on blending fruits and vegetables together – using the entire piece and not having to get rid of the pulp. From this day on she would only have blended smoothies and it was her mission to pack as many superfoods and vegetables as she could together all whilst making them taste delicious. She also found herself feeling fuller for longer and not wanting to snack as much. It was this drive, passion and her husband’s need for wanting a healthy smoothie in the area that led to Cupp being created.
Cupp blends are made from whole pieces of fruit and vegetables blended with natural yoghurt, coconut water and a choice of milk, plus superfoods like chia seed, linseed, oats or whole grains. They are created together with specialised nutritionalists to ensure that their smoothies and meals are nutritious, delicious, low in sugar and can be adequate meal replacements.
The Cupps are made fresh daily and presented on shelves in store pre-blended, to show off their raw ingredients in layer form. Customers can then select the right Cupp for them based on the step-by-step blend guide in store (or by asking the friendly Cupp staff about each of the blends and their benefits).
Cupp also has a large variety of salads, wraps and soups in store as well as on-to-go snacks like raw veggies, chia seed puddings, organic slices, protein energy bites and fro-yo.
The Cupp store itself is small yet roomy – with limited bench seating located in store with more tabled seating directly outside the store. As you walk in you are greeted by the friendly staff behind the counter. To the right is an open display which showcases all of Cupp’s products from Salads, Puddings, Yoghurts and of course their range of blended smoothies. Cupp has recently developed a Kosher range to cater for the growing need and interest – showing their ability to adapt to their varying customer base. Another positive about Cupp is that everything is packaged separately – for example you can buy a boiled egg on its own, a combination of vegetables on its own, tuna on its own – which allows you as the customer to create your own lunch combination. The labels let you know what ingredients have been put into each dish as well letting you know what dietary requirements it covers which makes it a lot easier for customers.
To order a blended smoothie you simply pick your Cupp, take it the counter, select your liquid that you want added to the Cupp, the friendly staff will then blend it for you and voila you are ready to enjoy your Superfood – Superfast!
Cupp works together with many gyms and fitness venues in and around the Melbourne CBD and often creates fun events to showcase their vision and products. Cupp caters for a wide range of customers especially office workers as they can quickly create a blended smoothie as well as having a healthy lunch all ready and prepared for their customers to have on the go.
I was lucky enough to be invited down to Cupp and speak to the owner – Victoria – as well as trying out their blended smoothies. Victoria is friendly as well as being both passionate and determined about getting the word out that healthy eating can be both fun and delicious and there shouldn’t be any bad stigma attached to it. She loves the idea that she can get her kids (and I’m sure any other children for that matter) to eat vegetables like spinac, kale when mixing it together with other natural ingredients and they have no idea that they are eating them! It just tastes that good!
The Blended Smoothie Menu is great – it lists out each of the ingredients that are in the smoothie as well as outlining the benefits of each of the ingredients – which allows you to pick a smoothie to really target any areas that you feel are lacking. After looking at the menu for a good while (there were so many that I wanted to try) I finally settled on the Warm Me Blended Smoothie – Banana, Coconut Oil, Tumeric, Cinnamon, Ginger, Avocado, Mango and Almond Milk. I have never seen the use of Tumeric in smoothies before, so really wanted to see how it worked with the other ingredients. As the name states – the turmeric really does provide that “warming” feeling and is complemented by the other ingredients, all whilst not being too strong. I really enjoyed the blended smoothie – the sweetness from the mango coupled with the avocado and cinnamon were divine!
I also got to sample some of the Cupp’s other products such as the Superfood Cupp Corn and Beetroot Chips.
The Superfood Cupp Corn was out of this world AMAZING! Made up of Popcorn, Butter, Vanilla Essence, Chia Seeds, Cashews, Almonds, Pistachios, Coconut and finished with a Rice Malt Syrup – it was delicious. I loved the different textures that you got when you took a pinchful to put into your mouth. It was so addictive that you couldn’t help but finish the whole cup in a record time! If you love popcorn and always feel guilty eating the unhealthy version – you should definitely try Cupp’s version.
The Beetroot Chips sounded interesting from the get go. Made simply using Beetroot, Thyme, Lemon Zest and Salt and baked in the oven. They tasted pretty good but I found that some of the chips were blackened a bit too much and therefore gave a “burnt” taste to it.
Cupp is a great addition to the city and serves a range of blended smoothies and healthy meals which caters for a large variety of customers. They are looking to expand this customer base further by looking into creating meal plans that customers can tailor to suit them, as well as opening more stores. They love to support local business such as counsellors, beauty stores and gyms as well as sourcing local and organic ingredients. If you want smoothies with a difference, delicious and healthy snacks to keep you going through your work or uni day or even for a great tasting meal – then Cupp is the place for you. Also keep a look out on their Youtube Channel ( https://www.youtube.com/user/cuppaustralia) for fun workout videos, recipes and more!
Disclaimer: Grazing Panda was invited to Cupp as a guest, however, opinions expressed here are purely my own and not influenced by them in any way.
Rating : 4 Pandas
Menu – A great range of blended smoothies, salads, water, yoghurts, puddings and desserts – Refer to http://cupp.com.au/menu/
Atmosphere / Ambience: Comfortable and Relaxed
Standout Dish:Superfood Cupp Corn
Service: Fantastic – Friendly, Warm and Welcoming
Online Booking: No
Restaurant Details and Location:
Manchester Unity Building Arcade
220 Collins Street, Melbourne
Tel No: 9663 5494
Monday to Friday: 7:30am – 4:00pm