In recent times frozen yoghurt has taken the world by storm! There are quite a few stores that have opened up around Melbourne. I was lucky enough to be invited to Ilya Frozen Yoghurt for their awesomely named event –FROCHELLA (Froyo + Coachella put together – smart right?!)
Ilya – located on Glen Huntly road in Elsternwick – was created by owners Natasha and Jason – who left the corporate world to pursue their passion for good food, giving back and having a blast doing it! There are quite a few differences when compared to other frozen yoghurt (froyo – the short form that it is affectionately known as) stores – Ilya is built around the interactive social and consumer experience AND they are organic, 100% natural and free from refine cane sugar.
Most people assume that Ilya stands for I Love Yoghurt Always, however Ilya is named after Ilya Mechnikov, a Russian scientist who pioneered the research into the immune system, probiotics in yoghurt and how that leads to longer life and even scored a Nobel Prize for it.
Ilya is proud to be the first and only organic self-serve frozen yoghurt store in Australia – having the lowest levels of sugar in the frozen yoghurt market – less than 1% – as well as being kosher, 100% natural and 99% fat free! All their yoghurts are made onsite – with no cane sugar in their yoghurt base, instead using Stevia and Erythitol (unprocessed sugars). Ilya is all about supporting Australian local farmers and use low fat fresh organic milk together with Five:AM yoghurt. All their froyo’s are flavoured in-house combining real fruit and natural flavours – allowing Ilya to stay true to their concept of delicious and healthy without compromising on taste.
Ilya is quite a sizeable venue and is split into two main areas – the front area where the main counter and all the toppings reside, as well as a communal table and high window seating, followed by the back room where more seating is available. The seating is casual with vintage looking wooden tables and milk crates to sit on. There is a mixture of walls – brick, chalkboard and plain white which adds to the funkiness of the place. Some walls are covered in artwork from kids with their perspective on the world of frozen yoghurt – a really nice touch and reinforces their interactiveness with the public.
The look and feel is relaxed and comfortable with the addition of nice little touches such as flowers in jars, the use of scrabble letters and the awesome standout light fittings. Between the front room and the back room there is an igloo-esque (complete with white brick which reminds you of ice) cocoon that loudly and proudly states GET SOME CULTURE – this is where the yoghurt magic takes place. Here there are 8 self-serve dispensers where you can get the flavours for the day – the way it works you grab a cup, fill it up, top it, weight and pay – and then of course eat and enjoy! (It costs $2.80 per 100g).
The main counter was an impressive long wooden bench that had a numerous amount of toppings available.If you refer to the pictures above you can see there is a HUGE selection of other toppings available as well – Marshmallow Rocks, Mango Mochi, Choc Chips, Sultanas, Cranberries, Halva, Lychee Boba, Mango Boba, Passionfruit Coulis, Mandarin, Hedgehog Slice, Choc Mud Slice and Protein Nut Mix – there is also Hot Caramel and Hot Choc sauce for your tasting pleasure! You get confused trying to decide which of these delicious topics you want to add as most people wanted a little bit of everything!
The Frochella event invited food bloggers and nutritionists to celebrate Ilya’s success as well as “it’s almost milestone 1st birthday” (they have been opened for 11 months). The idea was to taste test, provide ideas and feedback as well as come up with some new flavours that Ilya could create.
A total of 15 flavours were sampled – the first eight flavours were their core and current flavours (Menu A), and the next seven were a preview of their new limited edition Spring/Summer flavours (Menu B). I had to stay back at work on the night of Frochella and unfortunately missed out on most of the Menu A flavours – I only managed to taste Chai & Dry (Dairy free Soy Chai to satisfy the senses). When I arrived I was lucky enough to sit with some friendly fellow bloggers – Eve from Eve Lovelle and Minty from WanderingMint, as well as a nutritionist and their partners.
They gave me the rundown of the flavours that I missed out and what their favourites were. Eve liked the “Get Lucky” (Tart flavoured treats), “Empire State of Mind” (Organic Freeze-dried coffee froyo) with her ultimate favourite being “Sexy and I Know It” (Dairy free chocolate (vegan). Most of the others around the table enjoyed the “Katy Berry” (Real mixed berries to give your tastebuds a sweet treat!) as well as “Teenage Dream” (made from delicious Oreo cookies). I will definitely have to come back and try out these two flavours, as I am a hugeee berry and oreo cookie fan! The Chai & Dry froyo that I did get to sample was delicious – if you are a chai drinker you would love this flavour – if you are not a huge fan of chai’s but love cinnamon then this would be for you as well! The cinnamon/chai flavour is not too overpowering and coupled with the lightness of the froyo was really quite good.
In addition to the samples of Froyo’s we had access to an unlimited amount of toppings to use. Each table were given their own set of toppings – or you could go to the main counter where additional toppings were provided. Our table had Coconut flakes, Oreo Cookies, M&Ms, Kit Kat, Berry Coconut Muesli, Strawberries, Chocolate Cigars, Almond Flakes, Tiny Teddies, etc.
What was also great about the Frochella night was that we all were encouraged to participate in the Flavour Master competition. This was a competition around coming up with a frozen yoghurt flavour that you would like to see Ilya have. Five flavours will be chosen out a of a list and the flavour that is voted as most popular by the general public will have their very own frozen yoghurt flavour named after them and sold in Ilya.
The second round formed Menu B – which was to showcase their new limited edition Spring/Summer flavours.
The first flavour we got to sample from this menu was the “Welcome to the Jungle” – Exotic combination of Coconut and Pandan. The Froyo comes out in a beautiful aqua green colour and has more of a coconut flavour than a pandan flavour, so the only change I would recommend is to increase the amount of pandan – overall it was a delicious yoghurt!
The next flavour that came out was the “Titanium” – Crushed Black Sesame seeds infused Froyo. I am not a a huge Black Sesame fan so this flavour wasn’t my thing, but everyone around really enjoyed it. It had a lot of depth and a massive flavour hit – definitely one for Black Sesame lovers.
“Lana Del Grey” – Earl Grey tea combined with dried Cranberries – was the next flavour to sample and was one of my favourites! I must admit I am usually not an Earl Grey drinker or fan, however the flavour of the Earl Grey was subtle and coupled with the cranberries made for a very refreshing froyo! Yum!
Next up was the “Purple Rain” – Acai Berry & Organic Froyo – this was another one of my faves. I love the use of acai berry in this yoghurt which resulted in a punchy tangy flavour! “Where the Wild Rosemary Grows” – Combination Rosemary Cheesecake – was up next and this was one of the flavours that I didn’t quite fancy; the flavour was too “tarty” and the flavours did not work at all!
Our second last flavour was “Drop It Likes Its Choc and Orange” – Rich Chocolate combined with Citrus Orange – this was absolutely devine! The combination of the orange and chocolate was perfect and it tasted like a smooth Jaffa. Definitely one for chocolate lovers!
To end the night we finished with “Like a Virgin (Mary)” – Tomato and Tabasco Frozen Creation (Vegan) – which had flavours of peppers and Tabasco through it and was quite fiery on the palate. It was a bit strange to have these sensations and flavours associated with a yoghurt, so I wasn’t a fan of this flavour. However, kudos has to go to the team for thinking outside the box and trailing this flavour out.
In addition to seeling frozen yoghurts, Ilya also sells a selection of healthy smoothies (made together with their frozen yoghurt of course!) – there are 6 to choose from including Body Builder (Bananas, Protein Powder, Peanut Butter, Nuts, Cinnamon, Vegan Choc and Organic Milk), Tropical Paradise (Mango, Banana, Coconut yoghurt and Organic Milk) and Tummy Filler (Banana, Berries, Dates & Oats, Tart Yoghurt and Organic Milk) just to name a few.
At the end of night before leaving, we were all given a goodie bag which included a small tub of frozen yoghurt to take home and enjoy – I got the Cookie Dough flavour – which I was extremely excited about as it was one of the flavours that I really wanted to try (I love anything to do with cookies!). In our goodie bags we were also given a large empty froyo cup and were told that we could come back at any time and enjoy a free serving of frozen yoghurt on the house – an offer I will definitely be taking up!
Ilya has a feel-good vibe running through the venue; from the laid back and caring owners to the super-friendly and helpful staff. It is a great place to come with friends and hang out at – and also is great if you have younger kids who can contribute to the artwork that appears on the walls in their backroom. What better place than to enjoy a guilt-free treat that tastes delicious and has such variety in the number of flavours and toppings to choose from!
Rating : 3.5 Pandas
Menu – 8 flavours available every day – they change day to day
Atmosphere / Ambience: Casual, Comfortable and Relaxed. A great place to hang out with friends and family!
Standout Flavour: Cookie Dough, Purple Rain and Lana Del Grey. For those of you who like Pandan, Coconut and Black Sesame – go with “Welcome to the Jungle” , “Flawless” or “Titanium”
Service: Friendly, Fun and Helpful
Restaurant Details and Location:
277 Glen Huntly Road, Elsternwick
Tel No: 9077 1080
Monday to Sunday: 12:00pm – 10:00pm