Hooked is the brainchild of Ray Good and has been around for a while now serving healthy seafood – in three different branches – Fitzroy, Windsor and its newest branch in Hawthorn. I was lucky enough to be invited to try out their latest branch.
The fit-out is exactly what you would expect to find beach-side with a modern twist – white rustic wooden panels combined with white washed exposed brick walls. There is a large communal table at the centre of the venue, surrounded by wooden tables which largely seat parties of two. To the right along the wall are sailor striped booth style seats and a lifebuoy with the inscription – Hooked – In Cod we Trust – further adding to the seaside vibe. Painted on the brick wall as you walk in is a mural of a blue grenadier, further on the wall is a painting of a diver complete with a diving suit – something for you to admire whilst you await your food. These extra touches, together with the friendly smiles of the staff behind the counter complete the warm and welcoming feel.
The menu is located on top the counter which you order from – which is reminiscent of a your local fish and chip store. There are a plethora of selections to decide from. There is a Seafood section from which you can order House Fish (either Grilled or Lightly Tempura Battered) or Calamari (Grilled or Salt & Pepper Battered) both served with either Hand Cut Chips OR Rice & Asian Greens OR Salad. There are Boxes available – Box for One (1 House Fish, 6 Calamari), Box for Two (2 House Fish, 8 Calamari, 2 King Prawns) and a Kids Box (Fish Bites or Calamari with Rice or Mini Chips and Juice Box or Water – with a side salad). The two Boxes also come with the same option of Hand Cut Chips, Rice & Asian Greens or Salad.
There are also 3 different burgers to choose from – Hooked Fish Burger, Seared Tuna Burger and a Veggie Burger. If you are feeling like something different maybe you can try out their Taco and Burrito Menu (Fish Burrito) – with two selections of tacos – Baja Fish and Grilled Prawn. If Salads is more your thing – there are three delicious sounding salads to choose from – The Hooked Salad, Superfood Salad – think quinoa, broccoli, spinach, sunflower seeds etc and an Asian Slaw.
There are also specials that you can have during Lunch hours, as well as a Fisherman’s Soup all for $10.95. You can also buy Extras if you want to add to your meal – such as Chips, Prawns, Scallops. In addition to this are their Home Made Sauces – Dill & Caper Tartare, Sambal, Salsa Verde or Sweet Chili. What’s great is that they give you a recommendation as to which sauce works well with a particular dish. For example the Sambal is delicious with grilled fish with rice or salad. There are also Gluten Free options available. Drinks include the usual soft drinks, Charlies range of fresh juices as well as Phoenix New Zealand Organic drinks.
I decided to order the Box for One – and chose Grilled Fish and Salt & Pepper Calamari, as well as Rice & Asian Greens, with Sambal sauce on the side (I went with the recommended salsa – but was keen also to try the sauce). The dish comes out served on a large white round plate, with the seafood on the one side and the rice and Asian greens on the other with the salsa and a slice of lemon in the middle of the two. The house fish they serve is blue grenadier – the fish was fresh, white, fleshy and cooked to perfection and tasted absolutely delicious – you really don’t need the addition of anything else. The fish remained succulent and juicy which was another win. The rice has a mix of sweet and savory flavours – thanks to the combination of soy, kecap manis together with a dash of sesame oil. The grains are separate – just the way I like my rice. The Asian Greens are blanched and lightly sautéed – keeping in theme of being healthy whilst being the perfect accompaniment to the rest of the dish. The Calamari was another standout – I loved the lightly battered salt and pepper tempura flavouring. There wasn’t a thick layer of batter rather a light covering, which allowed you to enjoy the freshness of the calamari and also made for a less greasy dish overall.
S ordered the Superfood Salad (Quinoa, Broccoli, Rocket, Spinach, Semi Dried Tomatoes, Peas, Mint, Toasted Pumpkin, Sunflower Seeds & Sesame Seeds finished with a drizzle of Yoghurt Lemon Dressing) with a side of House Fish together with the Salsa Verde sauce. We shared our dish with each other so I got to sample some of her Superfood salad. Once again the salad had a combination of refreshing flavours and crunchy textures which was finished off well thanks to the yoghurt lemon dressing. S liked the salad so much that since then she has tried to replicate this at home. The Salsa Verde sauced packed a punch of flavours with coriander being the main character and was quite delicious.
Hooked prides itself on producing healthy food with the key factors being highlighted – low in fat and cholesterol, high in protein and rich in Omega 3. This is thanks to the use of cholesterol free cottonseed oil in all their cooking. Their chips are freshly hand cut from Gippsland potatoes each and every day, and cooked from scratch using cottonseed oil. A fun fact to note is that Hooked will not serve any flake – after all it isn’t a fish!
Hooked has created a modern day healthier version of your local fish and chip shop – which includes an inviting ambiance and vibe that makes you feel like you have just spent a day at the beach. Together with friendly and warm service, delicious tasting food and funky décor – it should be next on your list to visit!
Note: Students can receive a 10% discount (Monday to Thursday 11:30am – 5pm)
Another thing to note is that the Fitzroy and Windsor branches are fully licensed, with the Hawthorn Alcohol License coming soon!
Rating : 4 Pandas
Menu – Refer to above pictures or check out http://www.hooked.net.au/menu/
Atmosphere / Ambience: Casual, Warm, Inviting and Beach-like
Standout Dish: House fish & Calamari, Superfood Salad
Service: Friendly and Welcoming as well as prompt – we were surprised at how quickly our food came out, despite being quite full.
Online Booking: No
Restaurant Details and Location:
669 Glenferrie Road, Hawthorn
Tel No: 9939 4412
Sunday to Wednesday: 11.30am-9.00pm
Thursday to Saturday: 11.30am-9.30pm
384 Brunswick Street, Fitzroy 172 Chapel Street, Windsor
Tel No: 9417 7740 Tel No: 9529 1075
Opening Hours: Opening Hours:
Sunday to Wednesday: 11.30am-9.00pm Sunday to Wednesday: 11.30am-9.00pm
Thursday to Saturday: 11.30am-9.30pm Thursday to Saturday: 11.30am-9.30pm